Supply Chain Management of Entrepreneurs to Promote Health Tourism in Na Pho Sub district Nakhon Si Thammarat Province

Abstract

         The objectives of this research were 1) to study the supply chain management of health entrepreneurs, 2) to study the relationship and connection between health service business supply chains and medical tourism. This research is qualitative research and the population is a group of health ashrams, Na Pho Sub-district, Thung Song District, Nakhon Si Thammarat Province, divided into 2 groups: Group 1 is a group of farmers, 9 members Group 2 is a group of health ashram, 15 members, whose duty is to process and sell products. There were 2 key informants were the chairman of the groups. Research tools used in-depth interviews and focus group discussions. It was found that 1) In terms of planning, both groups did not plan for work. There is no record or detailed information. 2) procurement, herbs will multiply from the original plant. The Health Ashram group buys herbs from farmers, camphor and menthol are bought at the market. 3) Production: Both groups have expertise and experience. 4) Transportation: Both groups mainly use motorcycle transportation. 5) Returns: The Health Ashram group has Returning the herbs because they were not as desired. 6) Support received from various agencies. In addition, it was found that the area there is Thewarat Khao Khom Monastery located on the mountain, giving a beautiful view. The group has experience and readiness in massage and herbal processing. Therefore, there was training on the theory of service management standards in health tourism establishments. It was found that operations still faced problems in many areas, such as buildings, service standards. Product and service development Personnel shortage human resource development Access to funding Using information and communication technology to benefit and what is most lacking is management and linking activities with farmers, markets, health ashram groups, and consumers, focusing on products rather than operational processes.