Efficiency of logistics management that affects tourist attractions in Chatuchak, Bangkok

Abstract

           This research objectives were as follows 1) To study the efficiency level of logistics management affecting tourist attractions in Chatuchak, Bangkok, 2) To compare the efficiency of logistics management that affects tourist attractions in Chatuchak District, Bangkok—classified by personal factors. It is quantitative research using a survey research method. The tools used to compile a questionnaire. The population is tourists traveling in Chatuchak area Bangkok. This study did not know the exact population. Therefore, the sample size was calculated according to the formula of Cochran, W.G. (1977) at a 95% confidence level and a 5% random error. The sample size was 384 people, using a coincidence random method. The research tool was a questionnaire which was a checklist with a confidence factor of .95. The statistics used for data analysis were descriptive statistics such as frequency, percentage, mean and standard deviation. Inferential statistics using t-test and F-test statistics. A one-way ANOVA analysis with a significance level of .05. This research can be used as a guideline for optimizing logistics management that affects tourism destinations to meet the needs of tourists.

            The research results were as follows: 1) to study the efficiency level of logistics management affecting tourist attractions in Chatuchak district, Bangkok. Overall, it is at the highest level. Most of the sample was females aged 21-30 years of education at the bachelor level. They were students domiciled in Bangkok. 2) To compare the efficiency of logistics management that affects tourist attractions in Chatuchak District, Bangkok. Classified by personal factors, it was found that tourists with different personal factors efficiently manage logistics, affecting tourist spots in the Chatuchak area. Bangkok is different.