The Rumen-degradable Calcium Soap Package Model Influencing Purchase Intentions of Northeastern Dairy Cattle Farmers

Abstract

           This research aimed to study the concept of a rumen-degradable calcium soap package model affecting the purchase intentions of Northeastern dairy cattle farmers. Data were collected from a sample group of 33 dairy farmers in the Northeast. Sampling was assigned using purposive selection. The research tool was a structured interview. Data were analyzed using descriptive statistics and content analysis. The result showed that a study calcium soap packaging had the following aspects: the biodegradable packaging allowed dairy cows to directly utilize proteins, fats, and vitamins from calcium soap products without any loss of nutrition during the dairy cow's digestive system. More importantly, the packaging did not harm the overall health of dairy cows. In terms of packaging, the dairy cow's digestion system could be utilized without harming the environment. In terms of carrying convenience, it was easy to pick up, use, and store, with ease of use, accuracy in the amount given per time, and the ability to control both quantities and cost more precisely. In terms of portion size, 50 grams of thin product was optimal as it was sufficient to meet the needs of dairy cows in each meal and could be divided between meals.