Service Quality Affecting the Satisfaction of Service Recipients in Lamduan Suraphin Subdistrict Municipality, Lamduan District, Surin Province

Abstract

         The objectives of this research study were 1) to study the service quality factors, 2) to study the level of service recipient satisfaction, and 3) to study the service quality factors affecting service recipient satisfaction from Lamduan Subdistrict Municipality. Surapin, Lamduan District, Surin Province. Data were collected using interview questionnaires. People who come to receive the services of Lamduan Suraphin Subdistrict Municipality The sample group used in the study was calculated using the Taro Yamane method and consisted of 396 cases. Tools used to analyze data using ready-made programs. Data analysis according to objective number 1 is to find from the opinion level. Data analysis according to objective number 2 is based on satisfaction levels. And data analysis according to objective number 3 is to find from multiple regression equations to find relationships. The study found that the sample group gave the opinion level of response to service users as the first rank (x̄ = 4.42, S.D. = 0.67), followed by the aspect of confidence (x̄ = 4.41, S.D.= 0.54), the aspect of providing tangible services. were tangible (x̄ = 4.32, S.D.= 0.59), caring and compassionate (x̄ = 4.32, S.D.= 0.63) and reliable service (x̄ = 4.27, S.D.=0.64), respectively. When considering the overall quality of municipal services, it was found that Lamduan Suraphin Subdistrict Municipality The service quality is at a high level. As for satisfaction with the service, it was found that the sample gave the first level of satisfaction with facilities (x̄ = 4.40, S.D.= 0.59), followed by satisfaction with the process or service process (x̄ = 4.39, S.D.= 0.55) and satisfaction with staff or service personnel (x̄ = 4.35, S.D.= 0.57), respectively. Recommendations from this research Lamduan Suraphin Subdistrict Municipality should improve the quality of reliable service. Because the average is the lowest in the 5 areas, therefore Lamduan Suraphin Subdistrict Municipality should increase personnel with expertise. And there should be training about the personality of municipal functions to create a good image of the organization. It can also increase opinions about the service quality of Lamduan Suraphin Subdistrict Municipality.