Development of E-Commerce System of Avocado Group Farm at Romklao Sahamit Village, Khiri Rat Subdistrict

Abstract

          The research aimed to 1. study demands of e-commerce system of avocado products for cultivators in Romklao Sahamit village 2. development e-commerce system of avocado products for cultivators in Romklao Sahamit village and 3. evaluate satisfaction of e-commerce system of avocado products for cultivators in Romklao Sahamit village. Sample group in this research is 30 cultivators who usually grow avocado in Romklao Sahamit village; there are three different types of tools used, which are 1. demand questionnaire for e-commerce system of avocado products for avocado cultivators in Romklao Sahamit village 2. e-commerce system of avocado products for cultivators in Romklao Sahamit village and 3. satisfaction Assessment of  e-commerce system of avocado products for cultivators in Romklao Sahamit village. The results of this research found that 1. avocado products are truly in great demand, with an arithmetic mean (x̄ = 4.00, S.D. = 0.78) 2. the consequence of e-commerce system of avocado products improvement is developed from community needs. and 3. satisfaction assessment of e-commerce system of avocado products indicates high level of satisfaction, with an arithmetic mean (x̄ = 4.06 S.D. = 0.81).