Factors Effecting the Decision Making of Accommodation Selection of Surindra Rajabhat University Students

Abstract

The purpose of this research were 1) to study the factors effecting decision making of accommodation selection of Surindra Rajabhat University’ students. 2) to promote decision making for accommodation business. and to meet the needs of tenants on the characteristics of the hostel, The price of the hostel, location of the hostel, marketing promotion, services, environment and the hostel management process. The samples used in this study were 400 of Surindra Rajabhat University students by using questionnaire to collect data. Statistics used in data analysis were Frequency, Percentage, Mean, Standard Deviation, Independent Samples t-test, One-Way ANOVA at 0.05 significant level. The results showed that most of the samples were female with the age between 18-20 years old, studying in 1st year Faculty of Humanities and Social Sciences, and domiciled Surin, the average income 2,001-4,000 Baht. The results revealed that the opinion toward the important of the overall marketing mix was rated at the high level; for location of the hostel, the price of the hostel, Services, Management Process, environment and characteristic of the hostel are very important, marketing promotion Is moderately. The test of hypothesis found that the significance level of factors used in Decision making Depends on the age, year faculty and income were statistically significant at the 0.05 level.