Public Perception of the Performance image of the Community Development Office, Pho Prathap Chang District, Phichit Provinces

Abstract

This research aims to 1) study the public’s perception of the image of work performance, 2) study the comparison of the public’s opinion on the public’s perception of the image of work performance, and 3) study and propose a guideline for creating public’s perception of good image of work performance. The research was conducted using a mixed-methods research methodology between quantitative and qualitative research. The population and samples were 397 people and 6 key informants. 
The instruments were questionnaires and interview forms. Data were analyzed using frequency, percentage, mean, standard deviation, t-test, and F-test. The data were analyzed descriptively. 
The research results found that 
1) the public’s perception of the image of work performance was at a high level overall. 
2) The comparison of the public’s opinion on the public’s perception of the image of work performance found that people with different personal factors had no different opinions on the public’s perception of the image of work performance. 
3) The guideline for creating public’s perception of good image of work performance found that the survey found the strengths and weaknesses of the image and the definition of the scope of the image to plan and set guidelines for operations to enhance the organization’s good image.