Community Economic Development Strategy Based on Phee Khon Nam Culture

Abstract

The purposes of this research were 1) Study the conditions and problems regarding the Phi Khon Nam culture. to benefit economically 2) Find strategies for community economic development based on the Phi Khon Nam culture. 3) Propose strategies for sustainably developing the community economy based on the Nam Khan Phi culture. which is qualitative research The target group used to study the conditions and problems of using the Phi Khon Nam culture for economic use consisted of 13 people. The target group used to study the guidelines for developing community economic development strategies based on the Phi Khon Nam culture was 10 people. Target group for proposing strategies for community economic development based on Phi Khon Nam culture of totaling 10 people. The tools used include interviews and group discussion forms.
The research results were as follows: The problem of studying of Phi Khon Nam culture to benefit community economic development. which brings the cultural capital and capital of the Ban Na Sao community inherited from their ancestors. Used for
economic benefits by bringing the tradition of Phi Khon Nam culture to attract tourists at various community festivals and strategies for developing the community economy based on Phi Khon Nam culture, including: Developing the style of the Phi Khon Nam performance to be modern and relevant to the current situation but maintaining its identity. Developing a variety of tourist souvenir products under the Phi Khon Nam brand and the Phi Khon Nam identity. Developing and improving the taste of local food to make it unique to the community and using products that symbolize the Phi Khon Nam culture to decorate the place to create a beauty that is unique to the Phi Khon Nam community such as hostel houses, Learning centers, museums, government buildings and prominent communities. Presentation of public relations information on the internet, Various platforms and marketing strategy for create a sustainable community economy.