Developing and Upgrading Artistic and Cultural Areas in Nan Province

Abstract

This article is an academic article that aims to present guidelines for the development and upgrading of arts and culture areas in Nan Province. The objective is to present guidelines for the development and upgrading of arts and culture areas in Nan Province, including management, operations, and problems in promoting entrepreneurship and tourism through arts and culture capital. which drives operations according to the 20-year national strategic direction framework that is consistent with the 20-year agricultural and cooperative strategy (2017 - 2036) that is consistent with the 20-year national strategy, the 12 th National Economic and Social Development Plan (B.E. 2017 - 2021) and national development under the Thailand 4.0 policy in order to obtain guidelines for effective development planning. Encourage all sectors to benefit from tourism and create income distribution, which is an important part in making Nan a city that can support tourists sustainably. However, creating a process of participation of all sectors in society. as well as participation in people's decision-making to achieve balance in all dimensions in an integrated and holistic manner. To create income and distribute income to the community Tourism must be managed with community participation according to the concept of creative economy and with maximum use of tourism resources in the community.