Community Tourism Promotion for Ban Laem Sub-district, Bang Pla Ma District to be a Potential Secondary City Tourist Attraction of Suphan Buri Province

Abstract

This quantitative research aims 1) to study the potential of community tourism in Ban Laem Sub-district and 2) to study the guidelines for promoting the Ban Laem Sub-District community to be a potential secondary city attraction of Suphan Buri Province. The study was conducted with the sampling groups consisting of community leaders, local people, entrepreneurs, and personnel in Ban Laem Subdistrict Municipality. Data were collected from the questionnaire with a non-probability sampling of a quota sample of 50 males and 50 females for 100. Then they randomly selected and analyzed the data and presented it in a descriptive statistic.
The results revealed that the respondents had the highest level of overall opinion on the tourism potential of Ban Laem Subdistrict in all aspects. These were sorted by 1) Activities (= 4.73, S.D. = 0.55), 2) Attraction (= 4.69, S.D. = 0.55), 3) Accommodation (= 4.63, S.D. = 0.54), 4) Accessibility to tourist attractions (= 4.58, S.D. = 0.57) and the last aspect, 5) Amenities and Facilities (= 4.55, S.D. = 0.59). According to the study of ways to promote Ban Laem Sub-District community to be an important secondary city attraction of Suphan Buri Province, the investigation found that the community needed some help in the following areas: 1) providing knowledge on community tourism management (= 4.70, S.D. = 0.42) and establishing a community tourism assistance fund (= 4.70, S.D. = 0.50); 2) the co-creation of cultural tourism activities indicating the identity of the community; 3) the preservation of natural resources and the environment of the community for the tourism activities (= 4.65, S.D. = 0.55) and the improvement of landscapes and facilities; and 4) the design and co-creation of community products that indicate community identity (= 4.74, S.D. = 0.46) and providing knowledge about entrepreneurship (Start-up) in community tourism.