COMMUNICATION FOR PROPAGATION OF BUDDHIST RADIO STATIONS IN UDON THANI PROVINCE

Abstract

The aims of this research were: 1) to study Buddhistmethods for propagationin Buddhism; 2) to study the conditions of Buddhism’s propagation of Buddhist radio stations in Udonthani province; 3) to study the Buddhist method for propagation of Buddhist radio stations in Udonthani province. This study was carried out by means of a qualitative research methodology through investigating documents, academic works, texts, theses and research works together with fieldwork research to collect the data by interviews.

          The research results were as follows:

          The communication for dissemination of teachings during the time of the Buddha wasa one-on-one mission.Those with wondering thoughts wanted answers, they would seek for them themselves. The Buddha taught three miracles (pāṭihāriya): marvel of psychic power (iddhi-pāṭihāriya), marvel of mind-reading (ādesanā-pāṭihāriya) and marvel of teaching (anusāsanī-pāṭihāriya) as importance. The development of information technology such as radio, television, internet, he wishes all beings to be free from suffering and find true happiness.

          The study of the conditions of the conditions of communication for Buddhism’s propagation of Buddhist radio stations in Udonthani province revealed that in terms of the management of the radio broadcasting stations in Buddhism, the public should be allowed to participate and given an opportunity in management of the pattern of the dhamma shows.The organizational structure should be flexible to the current situation, suitable to the social context according to the principles of Buddhist disciplines.

          The Buddhist communication method for propagation of Buddhist radio stations in Udonthani province consisted of 1) access: broadcasting to reach communities, impartiality, merit-making events in line with the community activities andpropagation goals; 2) participation: presenting, making decisions, formulating policies, making recommendations, and evaluating; 3) diversity: presenting media and presenters; 4) localization: content; 5) independence: namely administration and operation.