Published: 2025-07-24

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บทความวิชาการ

The Relationship Between Brand Image and Decision-Making in Purchasing B-segment Cars Among Consumers Aged 20–35 in Bangkok Metropolitan Region

Thanapali Suwakool, พล เนื่องจำนงค์, สุพิชญา อยู่คง

40 - 58

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Communicating Scarcity Through Sold Out Messaging in Concert Promotion and Thai Music Industry Contexts

ปัณณวิช สนิทนราทร

1 - 17

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The Influence of Film Elements and Integrated Marketing Communication Strategies on Generation Z’s Viewing Behavior Toward Thai Film

Athip Techapongsathon

18 - 39

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Designing Snackable Content to Enhance Engagement on Social Media Platforms

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์ีNubthong Thongbai

59 - 75

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สารนิพนธ์ต้นฉบับหรือบทความวิจัย

Crisis Communication and the Perceptions of Consumers towards Crisis events of Thai businessmen with personal brands

suwalak kongsamut

96 - 121

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The Relationship Between Event Experience and Intention to Recommend Among Visitors of the Awakening Bangkok 2024 Festival

Dirok Thongmee

76 - 95

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