How has Japanese-style Marketing been Applied and Modified in Thailand? The 50-year History of Kao in Thailand

Authors

  • Motoi Ihara

Keywords:

Manufacturer-oriented marketing, Thai distribution, Kao, Taishin

Abstract

31-1-2_658

Downloads

Published

2014-09-30

Issue

Vol. 31 No. 1 (2014): April - September 2014

Section

บทความวิชาการ