Linguistic Landscape Study of Labels and Business Name: A Case Study of Surat Thani International Airport

Abstract

This study is conducted to analyze a prominent feature of language on labels and business name in term of Linguistic Landscape at Surat Thani International Airport. The important results revealed that this airport is the multilanguage area even which was in contrast to the government policy on the enhancement of the unilanguage. Findings suggested that the policy should be amended, promoting the use of multilanguage to support foreign tourists and develop the airport into the multilanguage and modern area. For example, Multiple language should be found in Labels. The design of signs word choice and font styles should be unique. This will be the effective way that suits the current situation.