The Management Potential of Chanthaburi Agro-tourism Attractions

Abstract

The purposes of this research are as follows: 1) to survey the agro-tourism, 2) to investigate the potential of agro-tourism attractions, 3) to present appropriate tourism standards toward the attractions, and 4) to propose guidelines for developing the potential of agro-tourism attractions of Chanthaburi province. Data is collected from a survey process, an assessment of the agro-tourism attraction potential, interviews and a focus group discussion. The guidelines for developing agro-tourism potential are suggested by using content analysis.

It was found that 14 Chanthaburi agro-tourism attractions have passed the standard at a ‘good’ level. The suitable agro-tourism standards for Chanthaburi province are the management potential, the tourist carrying potential, the tourist services potential, the tourists-attracting potential and the values potential. It was suggested that to develop the agro-tourism potential in Chanthaburi, the province should focus on increasing knowledge, developing new experiences and establishing agro-tourism network.