The Study and Development Package Big Farm System Products (Mango Barracuda) of Samutprakran

Abstract

The study and development of large-scale agricultural product packaging (Nam Dok Mai mango) in Samut Prakan Province aimed to develop large-scale agricultural product packaging (Nam Dok Mai mango) in Samut Prakan Province and to assess the satisfaction of farmers and consumers with large-scale agricultural product packaging (Nam Dok Mai mango) in Samut Prakan Province. The sample groups were representatives of large-scale agricultural farmers in Nam Dok Mai mango in Samut Prakan Province, 5 representatives of agricultural officers in Samut Prakan Province, an expert in packaging design, and 3 marketing experts and designers, and 30 farmers who produced and consumed Nam Dok Mai mango. The research instruments were interview forms for packaging development needs, questionnaires on opinions on packaging development, and satisfaction assessment forms for large-scale agricultural product packaging (Nam Dok Mai mango) in Samut Prakan Province. The results of the research found that the new packaging structure allowed the product to be clearly seen inside, had ventilation holes, was appropriately sized for the product, could be stacked, and was convenient for postal transportation. The satisfaction assessment results of farmers and consumers towards large-scale agricultural product packaging (Nam Dok Mai mango) in Samut Prakan Province showed that the satisfaction assessment results were at a very satisfactory level, i.e., Type 2 had an average value (=4.10, S.D.=0.77), and Type 3 had satisfaction. Type 1 was at a very satisfactory level with an average of (=4.09, S.D.=0.86) and Type 2 was at a very satisfactory level with an average of (=3.67, S.D. = 0.85).