The Design of Souvenirs to Represent The “Sak Kha Lai” Leg Tattoo Identity Phutai of Kalasin Province

Abstract

This research aims to study the Sak Kha Lai identity and to design souvenir products reflecting the Sak Kha Lai identity of the Phutai ethnic group in Kalasin Province using mixed methods research by collecting data from document and field data. The results showed that the Sak Kha Lai identity of the Phutai ethnic group found in Phon Subdistrict, Kham Muang District, Kalasin Province can be divided into 2 aspects: individual identity and collective identity. Individual identity is that the tattoo patterns of each person are similar and close to each other. There are 10 patterns, i.e. mom pattern, stone pattern, frame pattern, lotus pattern, khaew ma tai pattern, tamarind leaf pattern, keem tud mark pattern, cross patterns, and line pattern. While collective identity is a shared style and belief of the tattooed as follows: 1) The “Sak Kha Lai” is a tattoo around the thigh up to the knee that looks like a pair of pants, 2) The belief in tattooing is the “Sak Kha Lai” is a popular tradition, it represents unity and manhood and affects the selection of a partner. Therefore, from the analysis of data on demand for souvenir products from consumers, it was found that the most popular patterns applied in designing souvenir products are 1) mom pattern, 2) khaew ma tai pattern, 3) frame pattern, 4) stone pattern and 5) leaf pattern. In addition, the overall satisfaction of the target group of 50 people with the designed jewelry at a high level (mean score 3.87)