Design of YanLipao Handicraft Products of Nakhon Si Thammarat Province to Suit the Needs of the Target Groups

Abstract

This article is part of the research titled Building a New Generation of Nielloware Artisans for development of Yan Lipao handicraft products of Nakhon Si Thammarat Province. It aims to develop designs of Yan Lipao handicraft products of Nakhon Si Thammarat Province to suit the target groups. The research was conducted based on mixed methods. The data was analyzed using content analysis and the evaluation of design was calculated based on percentage. Preliminary survey of traditional product designs and interviews of entrepreneurs in 5 communities in Nakhon Si Thammarat Province revealed that the target groups of Yan Lipao handicraft products were divided into 3 groups namely, people aged 56-75 years, 40-55 years and 20-39 years. The target groups were interviewed to evaluate their needs in different dimensions before setting the concept of product designs. The researcher then designed, made layouts and invited 5 product design experts for evaluation. Lipao handicraft products of long rectangular-shaped bags were suitable for the target group aged 56-75 years which was counted for 80%.Lipao handicraft of fancy-shaped earrings were suitable for the target group aged 40-55 years which was counted for 100%.Lipaohandicraft of necklaces designed in wisdom-based shapes were suitable for the target group aged 40-55 years which was counted for 60%. Lipao handicraft of bracelets designed in wisdom-based shape were suitable for the target group aged 40-55 years which was counted for 60%. Lipao handicraft of tote bags designed in rectangular and bo leaf shapes having the same average value were suitable for the target group aged 20-39 years which was counted for 40%