Contemporary Leather Products: Contemporary Product Development Based on the Soft Power Identity of Nakhon Si Thammarat Province

Abstract

This This study is part of an academic service under the project for the conservation, restoration, preservation, and development of local arts, culture, and wisdom, as part of a sub-activity of Thai fashion design. This study on contemporary product development based on the soft power identity of Nakhon Si Thammarat Province aims to develop leather products that reflect its soft power identity. The study, as part of an academic service, is based on four steps of research methodology, including knowledge compilation, workshop training, creation of product prototypes, and prototype presentation. The research population comprised Nakhon Hattagam Group, A-tho-sa Lipao Group, Chor. Chang Faed Group, 4 Por. Batik Group, and Mangkud Brand Leather Group. The research instrument consisted of in-depth interviews. The results are summarized in four parts: 1) knowledge compilation: Nakhon Si Thammarat has five categories of cultural capital, namely nielloware, Lipao handicrafts, wood carving, batik textiles, and contemporary leather products; 2) workshop session: entrepreneurs gained knowledge in marketing, manufacturing costs, and design concept development for leather goods that meet consumer needs. 3) creating product prototypes: each group developed a set of prototype products, including nielloware-decorated leather bags, café-hopping equipment, accessories made from auspicious plants, interior decorations made from batik textiles, and pet supplies; and 4) product prototype presentation: contemporary leather products were developed in accordance with the community context, using local materials and craftsmanship, generating clear interest and acceptance from the target audience.