Development of Pubic Relation Infographic for Pak Nam Egg Duck to Promote Agri-Tourism, Samut Prakan Province

Abstract

Electronic book Infographic format from lessons learned from Paknam egg-laying ducks promoting agricultural tourism Samut Prakan Province, Paknam egg-laying duck methods by developing lessons to design an electronic book, 8 pages, 3 raised pages (600 x 800 pixels), the design is a cartoon with illustration and starting from working separately by composing the story and then writing illustrations with narration to accompany the story using narration. The characters are based on ideas from cartoon characters who play the role of duck farmers. Design preferences of respondents from the Millennial working age group, a part of Generation Y, totaling 400 people, are an important consumer base with high purchasing power. The importance of this market segment is creating a work-life balance and having consumption that reflects locality. Most were under 30, 121 people, accounting for 33 percent. Owning their businesses, 148 people account for 40.32 percent, and with a monthly income of 20,001 - 30,000 baht, 177 people account for 48.22 percent. Satisfaction with the book in electronics graphics: the overall stated beautiful, eye-catching colors, very satisfied, with an average of 4.02; colors easy to remember (3.98); colors suitable for media (3.87), and contrasting colors between images and letters, text easy to read, (3.85). Character identity: very satisfied. Most agree that the media has unique characters, with an average of 4.08, and characters are easy to remember, with an average of 4.04, indicating that they are farmers who raise Paknam egg-laying ducks with an average of 3.77, information in electronic books. The explanations are clear and easy to understand, with an average of 4.01; detailed information is complete and clear, with an average of 3.91; and overall satisfaction with the media is an average of 3.72.