The Corporate Graphic Identity Design for Promoting and Corporate Image of Kudichin Community

Abstract

The Corporate Graphic Identity Design for Promoting and Corporate Image of the Kudichin Community has two important purposes. The purposes of this research were: 1) to synthesize the graphic identity of the Kudichin community and 2) to create guidelines for graphic design identity which could be used to build an image for the Kudichin Community for communication in various events then including relevant communication. This research was a mixed method research employing both qualitative and quantitative methods. The data were collected from documents, field trips, and focus groups. Then, the data were analyzed as a way to community identity design.  With a graphical process consisting of Logo, Typography, and Colors. Then, analyze the data to design a graphic process of The Corporate Graphic Identity Design for Promoting and Corporate Image of Kudichin Community. To assess the satisfaction of the identity design from the population of 50 tourists. The results of the study revealed that the Kudichin Community, was a Catholic community that had been influenced by Portuguese culture for over two centuries, while still maintaining a strong cultural heritage. The cultural capital was the identity that appears in the community and could be used to culturally define a conceptual framework, Personalities in a graphic design direction which compiled to build the identities and were used to promote the corporate image of the Kudichin Community will be more outstanding. Evaluating the identity design work of the Kudichin Community from the research, the population expressed their satisfaction with graphic design works for building the identity and Corporate Image of the Kudichin Community overall of the total average was found that suitable highest level.