People Satisfaction Toward Land Use Planning of the Project of Natural Safety Mae Chaem in Chiang Mai Province

Abstract

The purpose of this research was to study the people's perception of information about the Project of Natural Safety Mae Chaem and to examine the level of satisfaction of the people participating in the Mae Chaem Safe Nature Project. The participants of this research were 108 Mae Pan Village Community Enterprise members from Chang Kheng Subdistrict, Mae Chaem District, Chiang Mai Province. This research was a mixed methods approach including qualitative data and quantitative research design. The research instruments were semi-closed questionnaires with a 0.89 reliability score and informal interviews. The data was analyzed using descriptive statistics including frequency, percentage, mean, standard deviation, and chi-square correlation test. The results showed that all the participants who attended the Project of Natural Safety Mae Chaem knew that their community had participated in the project and most of the participants also received information about the project. The level of satisfaction of participants with the project implementation was at a very high level of satisfaction (mean score 4.51). The highest satisfaction score, 4.77 scores, was the satisfaction with the activities to restore and conserve natural resources in the area. The findings of a factor analysis related to the level of satisfaction found that all determined factors including gender, age, education, occupation, having land to cultivate, and participation in expressing opinions toward land use planning of the project of Natural Safety Mae Chaem in Chiang Mai Province were no relation with the level of satisfaction because practically all the participants groups are pleased with the Mae Chaem Safe Nature Project implementation. After all, it is a project that attempts to improve the quality of life for people in the area.