The New Public Management and University Administration in the age of COVID-19

Abstract

This academic article aims to study the impact caused by COVID-19. towards the management of the university and to propose guidelines for the management of the university Studies have shown that COVID-19 affecting the economy and society and universities are inevitably directly affected. Public universities must adapt to the changes by adopting new government management concepts, such as adjusting teaching and learning styles. Adjusting the working style in educational institutions and providing knowledge and understanding to students and educational personnel and management of finance and finance in a new way. The development guidelines are as follows: 1) Promote training and development of technology for personnel in both academic and support fields. 2) Build an information system for management and e-learning system to facilitate the work, supervise, monitor, examine and evaluate the results. 3) Provide teaching aids for students who are not ready. 4) Create incentives for developing teaching and learning management both in terms of compensation and expenses. 5) Adapt the performance appraisal format to be in line with the current situation. 6) Support online and home-based work practices. 7. Universities must build networks and develop education systems. In order to adjust the organization to keep up with the rapid changes in the present era.