Product Development Coconut Fiber of Coconut Stalks Weaving, Coconut sugar Tha Kha Community Enterprise into Premium OTOP Product

Abstract

Product development coconut fiber of Coconut Stalks Weaving, Coconut Sugar Tha Kha Community Enterprise, Tha Kha district, Amphawa, Samut Songkhram into Premium OTOP is purposed to develop the product with different materials and techniques from the original product in order to come up with competitive advantages from the competitors in the nearby area. In addition, this development aims to increase the channels of distribution to reach diverse groups of customers. It must facilitate the customer behavior in terms of doing online shopping via E-commerce which is dramatically popular in the present. To develop unprecedented product, the researcher adopted heat extrusion method which the results is satisfactory. Thus, it has been utilized as the methodology and guidance in development of coconut fiber of Coconut Stalks Weaving, Coconut Sugar Tha Kha Community Enterprise. 14 drafts had been conducted and only 5 were selected based from information from customer satisfaction survey create prototypes. According to the data derived from 50 samples, the prototype was developed as a model afterwards. Then, it was put on shelves in shopping online platform. According to customer satisfaction survey conducted on 100 people, it can be concluded as follows. Bag (no. 4) ,white cotton fabric cloth bag, received 3.9 average value which is considered high degree of satisfaction. Hat (no. 2), sombrero, received 4.0 average value which is considered high degree of satisfaction. Bag (no. 1), semicircle coconut membrane handbag, received 4.0 average value which is considered high degree of satisfaction. Bag (no. 2), sphere bag, received 4.0 average value which is considered high degree of satisfaction. Bag (no. 5), black cotton fabric cloth bag, received 4.0 average value which is considered high degree of satisfaction.