Studying and Developing The Packaging Logo for Agricultural Products: A Case of Sufficiency-economy Learning Center, Bangpla Sub-district, Samutprakarn, Thailand

Abstract

The purposes of this study were: (1) to study the local context relating to the existing packaging logo of agricultural products at sufficiency-economy learning center, Bangpla sub-district, Samutprakarn. (2) to develop the packaging logo for agricultural products of sufficiency-economy learning center, and (3) to evaluate the satisfaction of people who involve with the packaging logo of agricultural products from sufficiency-economy learning center.

The population in this study consisted of three local leaders or folk-wisdom specialists, three graphic designers and eighty sufficiency-economy learning center’s members. The instruments used in this study including: (1) standardized or structure interview (2) participant observation and (3) the questionnaire for measuring suitability and satisfaction of the packaging logos of agricultural products used by sufficiency-economy learning center, Bangpla sub-district Samutprakarn. Data were analyzed to find mean and standard deviation.

The study founded that the most members of sufficiency-economy learning center indicated the packaging logo number 3 as the highest satisfaction. (x̅= 4.54, SD = 0.63)