The Satisfaction Level of Tourists on the Services at Donwai Floating Market, Nakhornpathom

Abstract

This research aimed to study 1) tourists’ satisfaction on Donwai floating market services 2) problems of tourist services at Donwai floating market and 3) how to enhance the efficiency of tourist services at Donwai floating market. The research population was 364 tourist representatives and entrepreneurs at Donwai floating market. The instruments of the study were a questionnaire which was used for collecting quantitative information from tourist representatives and the entrepreneurs and an interview which was used for qualitative information from tourists who visited the market. The results indicated that tourists’ satisfaction towards Donwai floating market was at a high level. When considering each aspect, it showed that the satisfaction on location, expenses, and the service of sellers and service providers, were from the highest level to the lowest level respectively. The problems of tourist services at the market were 1) the walkway in the market was rather narrow and difficult to extend since the extension made the entrepreneurs lack of income 2) there was not a tourist information center to provide information or made a complain about the services of the entrepreneurs. In enhancing the efficiency of tourist services at Donwai floating market, the government agency, namely, Bangkratuk municipality, should provide direction signs, distances, warning signs of curve or slope, both in Thai and in English, increase the number of convenient and safe toilets for service users such as elderly and disabled people. The market committee should set the measure for hygienic restaurants, facilitate for tourist accommodations and currency exchange.