The management of health tourism and community-based lifestyles by The Ban Chamrung learning center, Klaeng district, Rayong province

Abstract

Community-based health tourism is an approach that promotes both the well-being of tourists and the sustainability of local communities. This academic article focuses on studying the management model of health tourism at the Ban Jumrung Learning Center, Klaeng District, Rayong Province which serves as  a model community known for its self-reliance and sustainable development practices. Documentary research, content analysis, observation, and field data collection methods were employed in this study. The findings reveal that Ban Jumrung community manages tourism through a community-based tourism (CBT) approach, in which local residents own and actively participate in all stages — from planning and organizing activities to welcoming visitors, managing income, and conserving local resources. The Ban Jumrung Learning Center utilizes CBT as a foundation and expands it into community-based health tourism by integrating organic farming, safe food production, and a sufficiency economy lifestyle. This integration enables tourists to gain knowledge, happiness, and good health while generating income and promoting sustainability within the community.