Success Factors of Fresh Flower Garland Sales Business in the Central Region

Main Article Content

สุพิชญา มิ่งแก้ว
กตัญญู หิรัญญสมบูรณ์

Abstract

The purpose of this research was 1) to study the level of opinions on the success factors of the fresh flower garland sales business 2) to compare the level of opinions on the success factors of the fresh flower garland sales business in the central region classified by the business factors 3) to compare the level of opinions on the success factors of the fresh flower garland sales business in the central region classified by the operation of the garland sales business. The data will be collected by questionnaires from entrepreneurs in the central region of 400 peoples, selected from the provinces with the highest number of households in the top five. The statistics used for data analyzed were percentage, mean, standard deviation and test hypothesis with t-test and One-Way ANOVA at statistical significance of 0.5 level. The results revealed that


     1) The level of opinion on the success factors of the fresh flower garland sales business was at high level.


     2) The entrepreneurs of fresh flower garland sales business in the central region with different business factors in terms of the number of participants and operating period factors, there were significant difference of opinions level on the success factors at the 0.05 level.


     3) The entrepreneurs of fresh flower garland sales business in the central region with different operations factors in terms of entrepreneurial incentives, sales time, type of products sold and influential people in creativity and product development factors, there were significant difference of opinions level on the success factors at the 0.05 level.

Downloads

Download data is not yet available.

Article Details

How to Cite
มิ่งแก้ว ส., & หิรัญญสมบูรณ์ ก. (2021). Success Factors of Fresh Flower Garland Sales Business in the Central Region. Journal of KMITL Business School, 11(1), 52–66. Retrieved from https://so02.tci-thaijo.org/index.php/fam/article/view/247882
Section
Research Article

Most read articles by the same author(s)