The Development of Project-based Learning Activities Integrated with Digital Storytelling Techniques through Online Learning to Enhance Advertising Media Creation Skills of Grade 12 Students

Abstract

 The objectives of this research were to: 1) The development of project-based learning activities combined with digital storytelling techniques through online teaching media. The researcher developed a teaching plan covering a 6-week period and 8 content topics, using project-based learning principles divided into 5 main stages: thinking and topic selection, planning, implementation, report writing, and presentation of work. The teaching plan features continuous and interconnected activities from the first stage to the final stage, comprehensively promoting learners’ abilities including data collection, data analysis and management, concept development and product creation, goal setting and strategy formulation, and evaluation and improvement. Each stage includes concrete and measurable outputs, enabling learners to systematically and effectively develop their ability to create advertising media, 2) study the ability to create advertising media after using project-based teaching activities combined with digital storytelling techniques through online teaching media, and 3) study learners’ satisfaction with project-based teaching activities combined with digital storytelling techniques through online teaching media. The sample consisted of 43 students from Grade 12/6 at Assumption College, selected through simple random sampling. The research instruments included: 1) lesson plans on creating advertising media, consisting of 1 learning unit with 6 hours, 2) teaching media on creating advertising media, and 3) an assessment form for advertising media creation ability. Content validity was verified by experts. Data were analyzed using basic statistics, mean, standard deviation, and one-sample t-test.

The research findings revealed that:

1) The development of project-based teaching activities combined with digital storytelling techniques through online teaching media The researcher developed a six-week instructional plan covering eight content topics by employing a project-based learning (PBL) approach integrated with digital storytelling techniques. The PBL process was organized into five key stages: topic selection and idea generation, planning, implementation, report writing, and presentation. The instructional plan consisted of a series of interconnected and continuous activities that spanned from the initial to the final stage, aiming to comprehensively enhance learners' capabilities. These include information gathering, data analysis and management, idea development and production, goal setting and strategy formulation, as well as evaluation and improvement. The plan featured measurable and tangible outputs at each stage, enabling students to systematically and effectively develop their skills in creating advertising media.

2) Students’ ability to create advertising media after using the developed teaching activities was at a good level (=18.70, S.D.=1.92) out of a total score of 24 points, significantly higher than the 75% criterion at the .05 statistical significance level.

3) Learners’ overall satisfaction with the developed teaching activities was at the highest level (=4.92, S.D.=0.27).