Development of Microlearning-Based Motion Graphics for Student Registration and Development at Rajamangala University of Technology Thanyaburi

Abstract

This study aims to 1) design and develop microlearning-based motion graphics for student registration and development at Rajamangala University of Technology Thanyaburi, and 2) compare satisfaction and understanding before and after viewing the microlearning-based motion graphic media. The population consists of students from the Faculty of Mass Communication Technology, with a total number of 1,757. Samples were selected using simple random and quota sampling methods, comprising 1) in-depth interviews with 48 students (quota sampling), 2) a needs content survey with 30 students (simple random sampling), and 3) a satisfaction study with 330 students (simple random sampling using Taro Yamane’s formula at a 5% margin of error). Research instruments included the motion graphic media, interview forms, satisfaction questionnaires, and comprehension tests. The statistical analysis method employed descriptive statistics, including percentage, mean, and standard deviation, as well as non-parametric inferential statistics such as the Wilcoxon signed-rank test and the Kruskal-Wallis test, with a significance level set at .05.

The study results revealed that students are most interested in information regarding course registration, adding/dropping courses, tuition fee deferral, and educational loans, with a strong preference for receiving this information through motion graphics media. Satisfaction comparing results by academic year indicated that fourth-year students had the highest mean satisfaction across all aspects. A comparison of the results of the pre- and post-viewing of the motion graphic media showed average scores of 3.11 and 5.53, respectively, with a statistically significant difference. These reflects the differences in experience and perception from the developed microlearning-based motion graphic media were effectively enhanced for the sample.