MAKING A CHANNEL TO CREATE AWARENESS PROMOTE KNOWLEDGE UNDERSTANDING AND BUSINESS OPERATIONS ON ONLINE PLATFORMSFOR NEW ERA ENTREPRENEUR

Abstract

This research aimed to 1) investigate the information consumption behavior and business operation needs of new generation entrepreneurs on online platforms, 2) develop an online channel to raise awareness, promote knowledge and understanding, and facilitate business operations for new generation entrepreneurs, and 3) Evaluate the satisfaction level of the target audience towards the developed channel. The research employed a Research and Development (R&D) methodology. The study Groups, Consitted of: 1) undergraduate students nationwide, sampled using snowball sampling, 2) a quality evaluation group: of three qualified experts, and 3) the general public who participated in the training program. Data collection instruments were a questionnaire, and interview form, a quality assessment form and a satisfaction assessment form. the findings were as follows: 1) facebook was the most preferred platform for information consumption. Peak online usage was between 4-6 PM. Average daily social media usage was 6-8 hours. Smartphones were the most commonly used devices for accessing online platforms. The preferred VDO content format for entrepreneurial awareness was interviews and Q&A sessions 2) The development of the online channel resulted in six episodes and a quality evaluation by qualified experts. The channel, raising Awareness, Promoting Knowledge and Understanding, and Facilitating Online Business Operations for New Generation Entrepreneurs," received an overall average score of 4.57, falling under the category of "Highly Appropriate." 3) Channel evaluation and satisfaction assessment showed that the overall satisfaction score for the six episodes was 4.63, indicating a "Most Satisfactory" level