Work Motivation, Technology Acceptance and Organizational Culture Affecting Work Effectiveness of Personnel in Provincial Cultural Office (Zone 13 and Zone 14)

Abstract

The objectives of this research were to 1) investigate the effects of work motivation, technology acceptance, and organizational culture on the work performance efficiency of personnel in these offices; and 2) compare work motivation, technology acceptance, and organizational culture influencing work performance efficiency. The sample consisted of 229 participants, including civil servants, contract employees, and temporary staff. The data were analyzed using descriptive statistics, including percentages, means, and standard deviations, as well as multiple regression analysis, t-tests, and F-tests

The research findings were:

1) Work motivation, in terms of motivation factors, technology acceptance, behavioral intention to use, and organizational culture, particularly adaptive organizational culture, were found to have a statistically significant influence on the work performance of personnel in the Provincial Cultural Offices at the .05 level.
2) A comparison of work motivation, technology acceptance, and Organizational Culture Affecting work performance efficiency of personnel, categorized by demographics, revealed that differences in age, marital status, and work experience length showed no significant effect on work performance. However, differences in gender, educational level, monthly income, and job position were associated with significant differences in turn led to differences in work performance efficiency.
Furthermore, establishing policies that promote the technology acceptance of based on perceived ease of use, convenience, and simplicity can significantly improve the efficiency of personnel within the organization.