Strategies for Regulating Tourism Management Promotion Policies for the Rafting Groups in the Northeastern

Abstract

The objectives of this research were 1) to study problem conditions of tourism management promotion for the rafting groups in the Northeastern, 2) to study needs of tourism management promotion for the rafting groups in the Northeastern, 3) to study factors affecting tourism promotion success of the rafting group in the Northeastern, and 4) to create and verify the strategies for formulating policies of promoting tourism management of the rafting group in the Northeastern. The research was conducted in 2 phases. The first phase involved studying problems, needs, and factors affecting the success of promoting tourism management of the rafting group in Northeastern Thailand. The samples were 30 participants of the rafting groups selected by purposive sampling. The interview form on problems and factors affecting the success of the promoting tourism management of the rafting groups in the Northeastern was used as the research instrument. The second phase focused on creating and verifying the strategies to regulate the tourism management promotion policies for the rafting groups in the Northeastern. The target group consisted of experts selected by purposive sampling to review and verify the strategies. The data were analyzed to find median and interquartile range.

                 The research findings were as follows.

1. The problem or obstacle conditions of the tourism management promotion for the rafting groups consisted of 7 components: 1) the problem or obstacle conditions of the tourism management promotion for the rafting groups caused from communities, 2) the problem or obstacle conditions of the tourism management promotion for the rafting groups caused from environment, 3) the problem or obstacle conditions of the tourism management promotion for the rafting groups involving with the participation of the operation, 4) the problem or obstacle conditions of the tourism management promotion for the rafting groups involving with tourists, 5) the problem or obstacle conditions of the tourism management promotion for the rafting groups involving with facilities, 6) the problem or obstacle conditions of the tourism management promotion for the rafting groups involving with management, and 7) the problem or obstacle conditions of the tourism management promotion for the rafting groups involving with supporting from other sections.
2. 2. The needs of the tourism management promotion for the rafting groups in the Northeastern consisted of 7 items: 1) the needs of transportation or travelling to the tourist attractions, 2) the needs of the facilities, 3) the needs of the safety in the tourist attractions, 4) the needs of the cleanness in the tourist attractions, 5) the needs of the quality and services of the tourist attractions, 6) the needs of the community participation, and 7) the needs of other aspects.
3. 3. The factors affecting the regulation of the strategies to determine the tourism management promotion policies for the rafting groups in the Northeastern consisted of 6 items: 1) factors in infrastructure development and facilities in tourist attractions, 2) factors on tourist attraction development and restoration, 3) factors on product and service development and factors used to support tourism, 4) factors on building confidence and tourism promotion, 5) factors on promoting management participation of government sectors, people, and local government organizations, and 6) factors on ways of life and cultures, heritage histories, environment contexts, arts, and crafts.
4. The guideline used to regulate the tourism management promotion policies for the rafting groups in the Northeastern consisted of 6 aspects involving with 53 strategies.

Keywords: Strategies, Tourism Management, Rafting Groups