A Study of Crayfish’s Consumer Demand in Mueang District, Ubon Ratchathani Province

Abstract

This study aimed to investigate the consuming demands of crayfish in Mueang district, Ubon Ratchathani province. The samples were 400 consumers in the area of Mueang district, Ubon Ratchathani province. The research instrument was a questionnaire. Data was statistically analyzed by using t-test, F-test, correlation analysis, and multiple regression analysis.

            The research findings were as follows: 1) different personal factors, such as age, gender, occupation, monthly income, were significantly affected the consuming demand of crayfish in Mueang district, Ubon Ratchathani province On the other hand, the differences in education did not contribute to the consuming demand of crayfish at the statistical level .05, 2) the marketing mix factors were significantly correlated on the consuming demand of crayfish in Mueang district, Ubon Ratchathani province at the statistical level .01, 3) price, promotion were significantly affected the demand of crayfish in Mueang district, Ubon Ratchathani province at the statistical level .01, and .01 respectively. On the other hand, product and place did not contribute to the consuming demand of crayfish at the statistical level .05.