The Development of an Interactive Electronic Maps for Promoting Tourist Attractions in 9 temples of Ubon Ratchathani Province

Abstract

This research aimed to 1) study identity of map symbols design and information about tourist attractions in 9 temples of Ubon Ratchathani province for develop an interactive electronic map, 2) develop an interactive electronic map for promoting tourist attractions in 9 temples of Ubon Ratchathani province, 3) survey satisfactions of the improved media. The study was a survey research and data collection using documents and questionnaire from the key informants which are 9 district administrations in the study area and 100 of tourists that traveling in 9 temples of Ubon Ratchathani province which are collected data by accidental sampling method. Moreover, research tools included 1) questionnaire for needs of promoting media, 2) media quality evaluation form by an expert 3) satisfaction rating assessment, and 4) an interactive electronic map for promoting tourist attractions in 9 temples of Ubon Ratchathani province. The statistic used in this study were percentage, mean and standard deviation. The study results were as follows: 1. Identity of tourist attraction in 9 temples of Ubon Ratchathani province are 9 temples that wat phra that nong bua, Wat Maha Wanaram, Wat Manee Wanaram, Wat Thung Si Muang, Wat liap, Wat Luang, Wat Su Patnamaram Worawihan, Wat Si Ubon Ratnararam, Wat Chaichumphon Chanasongkhram. The procedure of this thesis were 1) study and analyze about tourist attraction in study area, 2) collecting photos data by interview district administrations in the study area, 3) design and develop prototype media, 4) improve prototype media following experts and, 5) completed media. 2. An interactive electronic map for promoting tourist attractions in 9 temples of Ubon Ratchathani province is an offline media that can be independently respond, As well as, users can freely choose to visit tourist attraction easily with the menu of photos, maps, routes and others. 3. The media quality evaluation from 3 experts showed that the quality of the media was at the level of “highest” with the average score 4.60. The contents and patterns of this media were appropriate to target group and able to use for collecting data from sample groups. And the satisfaction of an interactive electronic maps for promoting tourist attractions in 9 temples of Ubon Ratchathani province by the target group was at the level of the “high” with the average score 4.48.