The Participation in Business of Natural Tourism Community in Pho Sai District, Ubon Ratchathani Province

Abstract

The purpose of this research were 1) to study the level of local entrepreneurs’ participation in natural tourism and the problems of business for natural tourism community participation in Pho Sai district, Ubon Ratchathani province and, 2) to make a guideline for promoting participation of business for natural tourism community participation in Pho Sai district, Ubon Ratchathani province. The populations were entrepreneurs in natural tourism at Lao Ngam sub-district, Song Khon sub-district and Samrong sub-district, Pho Sai district, Ubon Ratchathani province. The sample consisted of 123 entrepreneurs in natural tourism community participation in Pho Sai district, Ubon Ratchathani province. The quantitative data was collected from 123 entrepreneurs in natural tourism community participation in Pho Sai district, Ubon Ratchathani province and qualitative data was collected from 30 key informants. The research instruments were questionnaire and focus group created by the researcher. The statistics used in this research was the descriptive statistical analysis. The results were as follows: 1) the level of local entrepreneurs’ participation in natural tourism community participation in Pho Sai district, Ubon Ratchathani province was at high level, sorted in descending order, the first rank of participation was in beneficiaries, followed by development and implementation, 2) The problems of business for natural tourism community participation in Pho Sai district, Ubon Ratchathani province were the entrepreneurs lacked of participating in the meeting, planning in managing natural tourism, cooperating in community and the knowledge of assessment system.