Satisfaction of Tourists to the Supply Chain of Agricultural Tourism in Rayong Province

Abstract

The objective of this research was to study the satisfaction of tourists to the supply chain of agricultural tourism in Rayong. The subjects were 330 tourists obtained by accidental sampling and collected data by questionnaire. The statistics in analysis were; mean, frequency, percentage and standard deviation. The research found that majority of tourists were satisfied with the upstream factors at the high-level including resources, water and electricity respectively. In addition, the medium-level of satisfaction was the level of satisfaction with the tools and equipment, waste / recycling and local handicrafts / local processed goods respectively. In the midstream, most tourists have high levels of satisfaction, including travel services, places and activities respectively. In the accommodation and transportation were in medium-level of satisfaction. Downstream factors received high levels of satisfaction from tourists.