Factors Affecting Decision on the Usage of Thai Air Asia Airline of Passengers in Roi Et Province

Abstract

The objectives of this research was: 1) to study the factors affecting decision on the usage of Thai Ariasia Airline of passengers in Roi Et province. 2) to compare the factors affecting decision the factors affecting decision on the usage of Thai Airasia Airline of passengers in Roi Et province classified by demographic characteristics and service behaviors. A questionnaire was used as a tool for collecting data from 400 of passengers in Roi Et province. The statistics used for analysis were mean, standard deviation, and F-test (One Way Analysis of Variance : ANOVA). The results of the study revealed that, 1) the passengers in Roi Et province agreed that with having factor affecting decision on the usage of Thai Airasia Ariline as a whole and in each of all these at a high level: physical evidence, promotion, process, place, price and product and service 2) the passengers in Roi Et province with different educational agreed differently with having factors affecting decision on the usage of Thai Ariasia Airline as a whole. 3) the passengers in Roi Et province with different career agreed differently with having factors affecting decision on the usage of Thai Ariasia Airline as a whole. 4) the passengers in Roi Et province with different travel objectives agreed differently with having factors affecting decision on the usage of Thai Ariasia Airline as a whole.