การสื่อสารเพื่อสร้างการมีส่วนร่วมในการอนุรักษ์และพัฒนาพื้นที่สีเขียวคุ้งบางกะเจ้า สู่ความยั่งยืน จังหวัดสมุทรปราการ

Abstract

The study of communication to create participation in conservation and development of green area in Kung Bang Krachao indicates that factors contributing to reinforce communication and support management of communication to create participation for conservation and development of Krung Bang Krachao comprise of two elements which are internal and external factors.

Internal factors are ideology, consciousness, trust, use of communication channels, activities to build three types of aquatic ecosystems [Freshwater, Marine and Brackish] and recreation.  External factors are cooperation from target group and social context.  From integrating and combining internal and external factors, it indicated that each factor is related to each other.  In addition, that it is consistent with social condition and media issues; it also matches with the trend of social activities. Therefore, the above-mentioned factors are the driving force which create participation in conversation of natural resources and environment of Kung Bang Krachao