Communication guidelines for enhancing public relations capacity of the Provincial Electricity Authority

Abstract

Abstract

The objectives of this study were 1) to study the communication model for enhancing public relations competence of the Provincial Electricity Authority, 2) to study the factors related to the development of public relations officers, and 3) to propose communication guidelines for enhancing public relations skills of the Provincial Electricity Authority. Public relations competency of the Provincial Electricity Authority With a survey from public relations officers of the Provincial Electricity Authority, Headquarters, a specific form of 24 people and analyzed and presented the data.

Results 1) There are 3 types of communication formats that are suitable for enhancing the competence of the Provincial Electricity Authority public relations officers, namely, the communication model from supervisor to subordinate. To create awareness and understanding of the policies and objectives of public relations Communication format from subordinates to superiors In order for supervisors to know the opinions of public relations and exchange opinions. The same level of communication is the sharing of knowledge and information. Skills and experience work collaboratively between publicists. to coordinate work 2) The development of public relations officers of the Provincial Electricity Authority has 2 main factors.is to place people on the right job, such as testing and interviewing, public relations ability, preferences, happiness at work, etc., and practicing system thinking skills or mind mapping for public relations officers. To be able to work in public relations to be more effective. 3) Communication guidelines for enhancing competence What can be done is to create a clear understanding of goals and results of work. There is integration of work and team building, clear work guidelines and a variety of communication styles. Added communication channels to exchange ideas between the public relations team. Bosses at all levels to lead to the creation of a new form of public relations for the organization

Keywords : communication guidelines, public relations competence, Provincial Electricity Authority