Food Laws and The Consumer Communication

Authors

  • กมล ไชยสิทธิ์
  • วริทธิ์ ศรีสุขทวีรัตน์
  • เณศรา ชุตินิยมการ

Keywords:

laws, food, communication, consumers

Abstract

Nowadays, laws are associated not only with daily lives but also consumer communication. As a healthy diet is necessary for good health, a food label has an important role in informing consumers about basic products’ details, such as ingredients, usage instructions, and nutrition labeling which increase product confidence. Therefore, the label is a legal requirement in order to ensure the quality of the food products and producers’ reliability. Furthermore, it allows consumers to make their own choices freely in spite of numerous entrepreneurs’ communication strategies.

Downloads

Published

2021-06-16

Issue

Section

Academic Articles