Ministry of Public Health’s Communication in the Situation of Coronavirus Disease (COVID-19) Pandemic

Abstract

The aim of this academic article was to analyse Thailand’s Ministry of Public Health’s communication in the situation of COVID-19 pandemic. As the main organisation fulfilling
an obligation to inform people in the country about guidelines and other information relating to COVID-19 prevention, the Ministry of Public Health has used a press conference as a platform to respond to negative news that was interested at that moment especially news about numbers of infected people, COVID-19 clusters and vaccination. The ministry has used their own media to broadcast news and used their networks to communicate while people have given their opinions through the ministry’s channels including social media and influencers. As aforementioned, communication is extremely important in the situation of COVID-19 since it is related to people in the country at all levels. Therefore, the reliability of the information and the respect of people’s opinion are the most essential elements in this crisis.