สัญญัติศาสตร์ท่ามกลางการเปลี่ยนแปลงนวัตกรรมที่ก้าวกระโดดอย่างรุนแรง
Keywords:
sign, semiotics, language, disruptive innovationAbstract
The signs and language are very unstable conditions. If it is fluid, it will flow freely without any obstacles. Disruptive innovation is the main factor in making signs/languages no longer static. Even entering the digital age, signs will become even more fluid that we cannot separate truth from falsehood, right out of fault, reality out of lies, and freedom from chaos. Until man no longer knows himself, because human beings are caught in the trap of deceit. Fluidization will be accelerated in the midst of disruptive innovation. As a result, human beings and society are inevitable with the state of the fluidity of the sign and language. Thus, the langue mixes with the parole. Particularly, the signs of langue and parole emanate from social media. The digital age has replaced the analog era with disruptive innovation. Sign approach is to the study of dualisms. It has been observed that there is no between what has and what has not in the software development process. Nevertheless, its applications remain true in the world of signs that flow like a fluid.