The Process of Shawl Product Design by Applying the Identity Patterns on Khon Kaen Local Woven Fabrics : Ban Sabaijitr Brand

Abstract

The purposes of this creative research were 1) to study the identify patterns on Khon Kaen local woven fabrics and 2) to design shawl products by applying the identify patterns on Khon Kaen local woven fabrics. A sample of 45 cases was drawn from target consumers and members of Sabaijitr Brand, studying meeting documents and group discussion. This research was analyzed using content analysis. Research findings were as follows: 1) The identify patterns on Khon Kaen local woven fabrics were Dok Khun pattern, Kan pattern, Pan Bai Sri pattern, Mhi Bak Jab pattern, Mhi Khor pattern, Mhi Khome pattern, and Mhi Kong pattern. The researcher designed and improved the patterns on fabric printing by using and studying above patterns. 2) The process of Sabaijitr Brand’s shawl product design was included (1) Traditional shawl product analysis, (2) Factor analysis and research for development guidelines, (3) Searching for the identify patterns from local woven fabrics to design new identify patterns, (4) Design and creation of the patterns, (5) Patterns printing test, and (6) Design evaluation.