ความตั้งใจเชิงพฤติกรรมของนักท่องเที่ยวที่มีต่อการท่องเที่ยววิถีเมืองจังหวัดขอนแก่น

บทคัดย่อ

This study aimed to study the behavior of tourists towards tourism, the way of life of people in Khon Kaen, and study the behavioral intention of tourists towards tourism in urban areas. This study is based on 400 Thai tourists, who visited Khon Kaen use the selection method was sampling from the summary of urban tourists towards tourism, and analyzed with descriptive statistics and confirmed components (CFA). The results of this study found that the way of life of people in Khon Kaen the important issues that will be developed are 1) Tourist loyalty to travel to Khon Kaen 2) The proactive intention of Tourists towards tourism recommend tourist cities in Khon Kaen and nearby provinces 3) Behavioral intention of tourists towards tourism The way of Khon Kaen city way of life, the intention of returning to tourism which must accelerate the strategy so that Khon Kaen is the destination of Isan city tourism that has the identity under the expansion of the city at the same time.