Strategic Accounting Information Quality and Firm Survival: An Empirical Evidence Investigation of Auto Parts Businesses in Thailand
Keywords:
Strategic Accounting Information Quality, Sustainable Firm Success, Firm SurvivalAbstract
The purpose of this research was to investigate the relationships among the dimensions of the strategic accounting information quality and firm survival. The population and sample were 165 auto parts businesses in Thailand. The data were collected from June to July 2016 and questionnaires by a mail survey were sent directly to accounting executive of the firms, as a key informant. The effect response rate was 27.68 percent approximately. The Ordinary Least Squares (OLS) regression analysis is a method for testing the hypotheses. The results revealed that dimension of strategic accounting information quality (SAIQ) the consist of accounting information value orientation, accounting information objectivity capability, accounting information usefulness focus, and accounting information reliability emphasis positively impacts sustainable firm success. Moreover, sustainability firm success has a strong and positive effect on firm survival. Finally, this research generates theoretical and managerial contributions, conclusion, limitation, and suggestions for future research are specified in details.
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