The Effect of Intra-Organizational Communication Strategy on Operational Success of the Supporting staff of Humanities and Social Sciences Group, Mahasarakham University

Abstract

The purpose of this research was to examine the effect of intra-organizational communication strategy on operational success of the supporting staff of humanities and social sciences group, Mahasarakham University. The questionnaire was used to collect data from 98 supporting staffs of humanities and social sciences group, Mahasarakham University. The statistic used for data analysis were multiple correlation analysis and multiple regression analysis, also the intra-organizational communication strategy was set as the independent variable that effected on operational success. The result found that the intra-organizational communication strategy in diverse communication implementation and openness communication effectiveness had relationship and positively impacted on operational success. As such, supporting staff should focus on the intra-organizational communication strategy, especially in diverse communication implementation and openness communication effectiveness. The supporting staff may also focus in screening the quality of communication channels used to disseminate information within the organization, which is suitable and up-to-date for the target receivers who can rapidly retrieve the information, in order to communicate with each other with enthusiasm, as well as support the service users who have urgent need with willingness and consistency. Moreover, they may also take suggestion from service users to improve the performance effectively. They may have to cooperate working with openminded manners in order to achieve the goals of the organization, meet the expectations of the management administrator and receive maximum satisfaction from service users.