Space, Daily Life, and Social Media Sites: A Study of Spatial Change and Semio-Capitalism
Keywords:
semio-capitalism, space, daily life, social media, subjectificationAbstract
This article intends to analyze socio-economic phenomena related to the correlations among “Individual-Material Space-Immaterial Space”, essential mechanism of the contemporary world. It aims especially to analyze the interrelation between the shift of material spaces and the process of subjectification on social media within the context of semio-capitalism. The interdisciplinary approach, consisting of historical studies, cultural studies, and geography—all of which are tools for explaining existing phenomena—was employed. This article undertook an examination of leisure spaces in northern and central regions of Thailand in the late 2010s to determine the dynamics of space, which parallel socio-economic development.
An analysis of the results revealed that material space has been adapted to align with the construction of individual identities through social media sites. Simultaneously, social media, an immaterial realm, grants individuals the freedom to create meaning and symbols through continuous content production in all facets of their daily lives. Consequently, material space transforms into a simulacrum that perpetually responds to the construction of individual identities. It becomes a simulated realm reflecting people's thoughts, emotions, and aesthetic values, which are continually reproduced. In the world of semio-capitalism, materials are reduced to mere projections of various 'realities’.
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