Guidelines for Developing Entrepreneurial Potential and Organizational Innovation of Silk Weaving Community Enterprises in Kap Choeng District, Surin Province
Keywords:
Entrepreneurs, Organization Innovation Community, EnterprisesAbstract
This research aimed to explore the barriers and obstacles of community entrepreneurs and systematically propose guidelines to developing entrepreneurial capabilities and organization innovations of silk weaving community enterprises in Kap Choeng District, Surin Province. Qualitative methodology was applied to capture information from15 leaders or representatives of community enterprises using in-depth interviews and focus group discussion. The research findings indicated that the barriers and obstacles of community entrepreneurs regarding the production aspect were the lack of product development to maintain modernity, insufficient current capital in business operation and lack of accurate and systematic accounting as in finance and accounting aspect, inefficient communication of brand information or their products as in communication and public relation aspect, lack of certain distribution channels and markets as in marketing aspect, lack of business planning of the groups as in management aspect, and lack of new product development that enabled differentiation and added value to their products as in organization innovation aspect. The proposed guidelines in developing entrepreneurial capabilities and organization innovations of community enterprises can be classified in various aspects including the production aspect to promote modern product design in order to meet the market demand, in finance and accounting aspect to encourage the saving habit of members, implement systematic accounting, in management aspect to continuously plan the business operations, in communication and public relation to disseminating useful information in different communication channels, in marketing aspect to apply technologies in extending market channels, in organization innovation aspect to blend modern technologies with traditional wisdom and develop new products with the capacity to differentiate the enterprises among their competitors, and furthermore create products with identities to enable strengths and sustainability of the community enterprises.
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