The effects of the knowledge and ability in innovation and professional accounting quotients of modern accountants on accounting success for finance and accounting officers at higher education institutions in the Northeastern region

Authors

  • Rungrasmee Ratchasombat Finance and accounting officers Mahasarakham Business School Mahasarakham University
  • Atthaphon Mumi Ph.D. in Business administration (Entrepreneurship) The University of Massachusetts Lowell 2017 Assistant professor of Management Mahasarakham Business School Mahasarakham Unviersity

Keywords:

Knowledge and ability in innovation, professional accounting quotients of modern accountants, Accounting success

Abstract

           This research aims to examine the knowledge and capability in innovation, along with professional accounting quotients of modern accountants and their influence on accounting success. Data were collected via a questionnaire from 226 financial and accounting officers at higher education institutions in the Northeastern region. Statistical methods used for data analysis included mean, standard deviation, multiple correlation analysis, and multiple regression analysis.

          The findings indicate that: 1) Knowledge and capability in innovation, creativity, and development have a positive relationship and impact on accounting success, including financial statement preparers' satisfaction, qualitative characteristics of financial statements, the accuracy of accounting data, and the enhancement of a positive organizational image. 2) The professional accounting quotients of modern accountants, particularly in digital and experiential quotients, also show a positive relationship and impact on accounting success, influencing the same areas mentioned above.

Thus, higher education administrators in the Northeastern region are encouraged to support and promote continuous training for accounting personnel, enhancing their knowledge and capabilities in emerging innovations. By applying this advanced knowledge in accounting practices, personnel with a robust understanding of the accounting profession, strong digital quotients, and extensive work experience can produce reliable, accurate, and fully compliant financial reports according to generally accepted accounting standards. This will lead to genuine accounting success, ultimately maximizing future benefits for organizations.

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Published

2025-12-30